The Sponsorship Programme

We sponsor arts, sport, business and agricultural projects. One of our aims is to increase accessibility to arts and sports in the areas where we are represented. Equally, we have a history of strong support for business and agriculture in Scotland and England.

Criteria

Sponsorship is a commercial, rather than a philanthropic activity, and must achieve goals which benefit the Bank. Corporate objectives aimed at raising our profile to target audiences form the basis of the decision-making process in considering what to sponsor. Major sponsorships which we undertake will provide benefits such as:

• Prestige
• Title sponsorship
• Exclusivity
• Media value
• Good geographical spread
• Opportunities for corporate hospitality
• Opportunities for related competitions and promotions
• Cost effectiveness
• Relevance to the target audience
• A basis for evaluation
• Popular