London, Milan, 29th January 2002 The Royal Bank of Scotland Group
plcs ("Royal Bank Group") insurance subsidiary, Direct Line Group Limited
("Direct Line") is to become Italys second largest direct insurer with the
acquisition of Royal & Sun Alliances direct motor insurance operation in Italy
"Royal Insurance". Following the acquisition Direct Line will have over 300,000
customers in Italy.
Direct Line first moved into the Italian market in September 2001 with the purchase of
Allstates motor insurance operation. The Direct Line brand with its distinctive red
telephone, was launched in Italy last week.
Commenting on the Acquisition, Fred Goodwin, Group Chief Executive of Royal Bank Group
said, "The direct insurance market in Europe remains in its infancy. The strength of
the Direct Line brand makes it exceptionally well placed to challenge traditional players
whose products are more expensive and who do not have the customer service ethos of Direct
Line.
"We have already proved that the Direct Line model can work in Europe with Linea
Directa in Spain, now the countrys largest direct insurer. This acquisition, making
us the second largest direct insurer in Italy, gives us an even stronger platform for
further growth."
There are 32 million cars in Italy with total motor premiums worth Euro 19.9bn
annually.
The purchase is subject to final regulatory approval by the FSA and ISVAP, the Italian
Regulator.